Benefit from our global services

We can help you


MT2I is your external management partner, we are specialists, covering technical managerial aspects such as Innovations learnings plan, converting markets requirements into product requirement, managing cross functional project teams and facilitation of business strategies.

Technology management


Making sure that your technology platform match future requirements


Product development


Converting offering requirements into product requirement, budgets and new product development plans.

Project management


Managing cross functional project teams, delivering required quality on budget and in due time.




We believe that successful business strategies are executed based on company values and continued leadership.

Technology management

MT2I is founded on a technology footprint focusing on managerial and organizational frameworks enabling development for technology driven business creation.

MT2I emphasis is placed on developing the ability to take a holistic approach, including developing and introducing innovative concepts for business, products, IT systems and production systems.


Product development

MT2I defines product development as the business process that scopes and executing projects that involves either improving an existing product or its presentation, or developing a new product to target a particular market segment or segments.


Consistent product development is a necessity for companies striving to keep up with changes and trends in the marketplace to ensure future profitability and success.


A competitive product development strategy should include a company-wide commitment to creating items that fulfill particular consumer needs or characteristics.

These characteristics might include consumers' desire for the following:

  • products that are high-quality or low-cost
  • products that provide the consumer with speed or flexibility
  • products that offer some other form of differentiation that posits a desirable purchase


MT2I key services within Product Development are:

  • Leading new product requirements sprcification
  • New Product Development project scoping
  • Project Management of cross functional teams



Project management

Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.


A project is a temporary endeavor designed to produce a unique product, service or result with a defined beginning and end (usually time-constrained, and often constrained by funding or deliverables) undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value.


The temporary nature of projects stands in contrast with business as usual or operations, which are repetitive, permanent, or semi-permanent functional activities to produce products or services.


In practice, the management of these two systems is often quite different, and as such requires the development of distinct technical skills and management strategies.


MT2I have specialized our Project Management services towards companies facing the challenge of change, a change concluded to be managed in a temporary company-wide activity such as, but not limited to:

  • New product/service development
  • New business system introduction
  • Organizational change
  • New market introduction
  • New business development



Business strategy

The October 2015 HBR published article HOW SMART, CONNECTED PRODUCTS ARE TRANSFORMING COMPANIES (Michael E. Porter and James E. Heppelmann) conclude the following implications for strategy:


In a smart, connected world, companies face 10 new strategic decisions. A firm’s choices will have a major impact on every activity in its value chain.

  1. Which set of smart, connected product capabilities and features should the company pursue?
  2. How much functionality should be embedded in the product and how much in the cloud?
  3. Should the company pursue an open or closed system?
  4. Should the company develop the full set of smart, connected product capabilities and infrastructure internally or outsource to vendors and partners?
  5. What data must the company capture, secure, and analyze to maximize the value of its offering?
  6. How does the company manage ownership and access rights to its product data?
  7. Should the company fully or partially disintermediate distribution channels or service networks?
  8. Should the company change its business model?
  9. Should the company enter new businesses by monetizing its product data through selling it to outside parties?
  10. Should the company expand its scope?


We believe that the authors have captured the essence of today’s strategy challenge and MT2I is fully committed to facilitate the effort needed to create a strong and sustainable technology strategy for your company.


MT2I ApS, company registration DK CVR-37111023